REAL ESTATE FARMING... What

Be consistent — every piece should have a similar look. A common mistake is an agent will mail a four page newsletter, then a listed postcard and follow up with a greeting card. The home owner does not recognize the 3 different pieces to be from the same agent. We offer two different programs. Pick one and stick with it. Use the holiday messages, listed and sold cards and market evaluation cards from the same program to establish a strong name recognition in your area. Mail listed and solds as often as possible. These are the cards only successful agents can mail — if you don't brag about yourself who will? Keeper cards — Not just a mailing but a card that stays around. Sports schedules — last six months in the home. Time change cards — Mail early so they end up posted in the home for 3 weeks. Puzzle cards — one spouse ends up quizzing the other. Holiday messages — last the whole month in the home. Market evaluation cards. Mix these in with your other mailers — these cards ask for the appointment. Fun Facts. Our most popular card ever! Light copy, closes with a RE/MAX fact and people enjoy receiving it. Also great for center of influence.